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Eileen McFarlane
Grand Prize, Art Challenge, International Artist Magazine 2016

ARTIST STATEMENT:
I’m a political junkie at heart. I just can’t get enough of what’s happening out there, especially those stories that hit home. When I read a particularily moving story, my mind reaches for that kernal of truth, that illuminating moment beyond the words...that’s editorial expression. If you got something to
say, here's a uniquely creative way to express yourself.

June 24 to July 4   |   August 26 to September 15
WHERE EAST MEETS WEST:   An intersection of image and word
Helpful hints

Good editorial illustration reaches the viewer on a powerfully emotional and intellectual level. It can illuminate the essential truths in a topic the way neither photography nor writing can do on their own. It’s an effective way to break up space on a page, grab a readers attention and draw them to the story. Editorial illustration can be abstract, relying on colour and texture to evoke the correct emotional response, it can be surreal, mixing objects in unconventional ways to express a point or as simple as a pen and ink cartoon as in the example to the right.

editorial illustration cartoon

Activities


• Exploring current political and social issues
• Finding your metaphor
• Fleshing our that initial spark of insight

• Prepping your canvases


• Developing an emotional palette
• Choosing your medium
• Prepping your canvases
• Rendering with coaching as part of a group

• Prepping your canvases


• Rendering with coaching as part of a group
• Teasing out a second idea
• Using a second, untried medium to express your voice

• Prepping your canvases


• One on One coaching, at least 20 minutes per student
• Self evaluation with a plan for next steps
• Portfolio tips and preparation
• Group discussion with open question and answer time

• Prepping your canvases


CANVAS AND PAINT
Acrylic paints, good selection, primary and secondary colours (student grade is preferable), and include Mars black and Flake white, Liquitex or Golden brand
• 10 canvases, at least 12 x 16
• canvas paper
• A few photos, preferably landscapes
• Gesso, Liquitex, 1 gallon
• Slow-dry retarder gel
• Colour wheel
• Sketchbook at least 12 x 16 inches
• HB, 2B to 4B pencils and artists gum erasor
• Paper towels

walking pine art retreat beginners page graphic

A note on editorial illustration

• Editorial illustration allows you a broad range of style, so choose a medium you love to work in (eg. Collage, acrylic, pend and ink, mixed media, etc.) If you’re message is clear and engaging, you’ll find receptive editors. Try to focus your portfolio in terms of style. Editors want to know what they can expect if they commission you.

• Research the industry so you’re approaching clients whose editorial content align with your style. Check out Association of Illustrators  (AOI). It has a section on jobs and who's hiring.

• Stay in touch with clients. Keep them informed about your ongoing work. If business is slow consider creating pieces for your portfolio and sending them updates on a regular basis.

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